A new gameplay that recreates the offline livehouse experience based on the karaoke room feature of the WeSing app/全民K歌, which finished in 5 days.
Background:
The singing room is a pre-existing function in the app WeSing that allows users to enter the room and sing together with strangers. This is a collaborative project with Tencent Music Entertainment Group (TME)，the requirement given by TME mentor was to add a new gameplay feature to the singing room.
User Need Analysis:
According to 3 days of online observation, young people use the singing room function in WeSing for:
1. finding like-minded people;
2. a place for online chatting;
3. listening to others singing.
While “go to the live-house to fall in love/谈恋爱就去Live-house” is popular among young people. So I choose to recreate the real Live-house experience online.
User Flow
Despite being a one-week project focused on innovative idea exchange, you can still click on this link to experience a rough demo.
This is a individual work and finally it was chosen as the Best Individual Award by TME mentors, and there are plans to apply for a patent in the future.
