Talk about kicking yourself! In a recent Wall Street Journal article, an Adidas insider made this startling revelation:
“Adidas distributors wanted to sign Mr. Jordan, says someone who was an Adidas distributor then. But executives in Germany decided shoppers would favor taller players and wanted to sponsor centers, the person says, adding: ‘We kept saying, “no — no one can relate to those guys. Who can associate with a seven-foot-tall guy?”
The article goes on to state the obvious, Michael Jordan (you know, the world’s most famous athlete) signed with Nike and has maintained his endorsement deal with the No. 1 athletic shoe manufacturer to this day. Oh, and Adidas? They signed a sponsorship deal with Kareem Abdul-Jabbar, under whose name the No. 2 sports shoe brand continues to sell shoes.
And Adidas? Check here.
As always, Sponsormaker is here to help you find the right sponsor. If it’s a connection with Nike, Adidas or someone else, we can help. Just click here and tell us about your event and your organization.