If your organization is like many nonprofit organizations :
- You’ve seen funding for your organization plummet and demand for your services increase.
- You are constantly seeking new ways to raise additional funding.
- You’ve probably thought about how your organization can get more support from the corporate community.
Funding from corporations can be a great opportunity for your organization to increase your budget but– you should never haphazardly create a corporate sponsorship program for the sake of filling a budget deficit. Before pursuing support from corporations, you first need to know your organizations goals, then ask yourself these 4 questions:
- What is your organization trying to achieve?
- Can you effectively tell your organizations story?
- What value could your organization provide to a prospective corporate sponsor?
- What impact could a corporation make by supporting your organization?
Asking and answering these four questions help your organization clearly articulate your goals, rationale and value proposition to prospective corporate sponsors.