Your Corporate Sponsorship Proposal Was A #Fail, Here’s Why

By Kandice Lewis

Have you ever thought to yourself……

“I have a great mission, all I need is someone to fund it so that I can distribute it to the world”?

Having an outstanding sponsorship proposal is the first step in getting your project out to reach the masses. Your sponsorship proposal is your introduction to a potential corporate sponsor, so you do not want to blow your chances by not providing the necessary information that will make a corporation want to sponsor you. Here are some do’s and don’ts to creating proposals that get funded.

Your proposal needs to give a prospective sponsor a clear understanding of what your company does.

 

Don’t

  • Make your sponsorship proposal long and drawn out. I know this is your life’s work, and you want them to not only understand your cause, you want their hearts to bleed like yours.

Do

  • Make a brief description of your organization, event, project, or program, and outline it’s objective. Think: I have three minutes to sell myself, sell my organization, sell my cause. Then write!
  • Create a sponsorship proposal that can stand alone without any bells, whistles, fireworks, or side shows. You may not have the opportunity to get a face to face meeting, so if your proposal isn’t going to grab someone’s attention through their email, it may not work
  • Remember-demographics are important. Companies are interested in supporting organizations that affect the same people they are trying to market.

Don’t

Do

  • List your target market giving specifics about age, socioeconomic background, and ethnicity if possible.Finally, corporate sponsors are interested in their bottom line. Think: “What’s in it for them?”

Don’t

  • Offer them cookie cutter package. Be innovative, be original! 
  • Offer logo placement as top prize- especially when dealing with large corporations that are well known.

Do

  • Think outside the box and offer value that fits the sponsor’s message, marketing or sales objectives
  • Corporate sponsorship is obtainable when proposals are original and fit the company while falling within their bottom line.

 

For more help writing a killer proposal, purchase our set of sample templates that have helped our clients raise more than $80 million dollars!