Sponsoring Outside the Box

Concept of "Think Outside the box" - empty box drawn with chalk on a blackboard

In our regular feature, Sponsoring Outside the Box, we look at sponsorship deals that go beyond the traditional funding model. In this series of articles, we show our users that there are many ways to structure a sponsorship deal and often it can pay off well to think outside the box.

This week we consider Johnson Controls, Inc. The multi-national corporation announced earlier this year that it would continue to support the country’s veterans by renewing its sponsorship of Building Homes for Heroes.

Building Homes for Heroes is a national organization that recognizes the needs of severely wounded or disabled soldiers and their families. The non-profit organization, with its principal office located in Valley Stream, New York, builds or renovates homes and gifts the homes to these veterans throughout the U.S., mortgage free.

Working with distributors and contractors nationwide, Johnson Controls will donate heating and cooling systems, including installation and labor costs, to 25 veterans and their families in 2015. This is up from 13 units donated in 2014, the first year of the program. While Johnson Controls makes cash contributions and sponsors organizations in more traditional ways, the alignment of their core set of products and the needs of Building Homes for Heroes could not be more perfect. Sponsormaker encourages users to look beyond cash sponsorships and seek authentic alignments with companies whose products and services best match their organization’s mission and goals.

Johnson Controls , Inc. is a Fortune 500 company producing  HVAC equipment and controls, with 170,000 employees in more than 1,300 locations across six continents. To find out more about their sponsorship and philanthropic opportunities, click here.

Sponsormaker can help you connect with Johnson Controls and other corporate sponsors like them. Just tell us about your organization and event in the “How Can We Help” box to the right.

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