More than 88% of corporations contribute to charitable causes, organizations and brands yet many organizations are unsure about the best ways to develop a prospect list, prepare a proposal, approach a corporate prospect face to face, and ultimately persuade a corporation to support them.
Now, I want you to imagine with me for a moment that you have not been feeling well and decide to visit your doctor. When you arrive, he or she rushes you into the office and writes you a prescription without ever asking questions about what’s ailing you. What would you think about your doctor’s competence and ethics if that happened? While this is an extreme scenario, it’s in this same fashion that many organizations approach corporate sponsorship when they pitch blind proposals to an unqualified prospect list. Then they wait and wonder why they got so many rejection letters — or even worse — never heard back about proposals they sent out.
I’ve fundraised for the last 18 years, and I’m guilty of using this same approach. For a long time I was convinced that if I had a sleek proposal and a good pitch letter, the corporations I solicited would see that my organization was deserving of sponsorship, and just give us money … right?
In this short e-book I share my biggest mistakes and the lessons that have helped me raise over $80 million dollars (and counting…)