“I dwell in possibility”- Emily Dickinson.
I also test wet paint to make sure. And when I’m in a tenacious pursuit of a goal, I have a hard time hearing “no”.
As you seek sponsors, you may get rejected more than accepted. Press on…without getting paint on your hands ;). You can increase your changes of success by thinking of industries that are: emerging, don’t hold the #1 slot, or remain unaffected despite economic conditions.
A few examples:
- According to sponsorship.com, cannibis, chia, cider and coffee will dominate sponsorship activity in 2015..
- Leverage the power of retail. If you can articulate how your proposed sponsorship offerings drive traffic and transactions, you’ve created a win win proposition. In my hometown of Philadelphia, Comcast Spectacor and Rite Aid once formed an expansive model for retail partnerships.
- At the peak of the economic downturn banks were not strong prospects for sponsorship. The head of Fordham Law Schools fundraising team “followed the market” and raised $ 1 million gift from bankruptcy lawyers. My 2010 post, Not Every Industry Is Suffering From Economic Downturn offers insight on additional industries that thrive.
What are your industry tips?