Two Sponsorship Seeking Strategies To Try

  by Anisha Robinson Keeys Sponsorship seeking is hard work–especially when you get rejected more than accepted. To be successful, you MUST  think expansively and be persistent. Consider these two strategies to increase your chances of success: Know what’s trending: According to sponsorship.com, cannabis, chia, cider and coffee are among the industries that will dominate sponsorship contributions Read more about Two Sponsorship Seeking Strategies To Try[…]

“Premium Dance, Meet Premium Drink”

A Toast with Dry Martini. Cocktail. Splash

LiveNation, the largest EDM promoter in the world, just created a textbook authentic alignment with Smirnoff, by inking a 26-concert  deal with alcoholic beverage company, Diageo, plc. According to a March 12, 2015 Bizjournals article:

“the Smirnoff brand will create fan experiences at each festival, aimed at engaging consumers. In addition, Smirnoff will develop content to share with fans, through both brand- and festival-related social channels, including its Smirnoff Sound Collective. Also included are consumer promotions in both on- and off-premise locations.”

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You Only Learn Who Is Swimming Naked When The Tide Goes Out.” -Warren Buffet

    “You Only Learn Who Is Swimming Naked When The Tide Goes Out.” -Warren Buffet This quote from Warren Buffet may conjure graphic imagery, but trust me that this post is rated “G”. Just this week, I’ve had conversations with three different Executive Directors who have found themselves well…“naked” as the tide is going Read more about You Only Learn Who Is Swimming Naked When The Tide Goes Out.” -Warren Buffet[…]