6 Ideas for Cutting Costs At Your Next Sponsored Event

Over the next few months, many of you will be working fast and furiously to produce fundraising galas and events that maintain the same cache on less financial resources. Here are 6 Ideas for Cutting Costs At Your Next Sponsored Event 1. Add a festive touch to your event and identify a theme If appropriate, add Read more about 6 Ideas for Cutting Costs At Your Next Sponsored Event[…]

Top Corporate Sponsorship Tips from American Marketing Association Non Profit Marketing Conference

Last week I had the pleasure of attending and speaking at the American Marketing Association Non Profit Marketing Conference. In addition to facilitating a workshop on Multicultural Marketing with the brilliant Diana Cardenas , it was great to hear perspectives from thought leader speakers and  hundreds of  participants that represented a diverse mix of non profit organizations across Read more about Top Corporate Sponsorship Tips from American Marketing Association Non Profit Marketing Conference[…]

7 Things to Know about Corporate Philanthropy vs. Corporate Sponsorship

It’s important to recognize the differences between corporate philanthropy and corporate sponsorship. Here are seven distinctions: 1. Corporate philanthropy is motivated by altruism and supports a socially beneficial cause without financial or material reward to the corporation. 2. Philanthropic gifts could include donations of money, goods, services, and time. 3. Corporate philanthropy is often managed by Read more about 7 Things to Know about Corporate Philanthropy vs. Corporate Sponsorship[…]

72 Retailers Who Will Help Your Non Profit Fundraise

Provided you are a tax‐exempt under 501(c)(3) and recognized as a “public charity” by the IRS, there are numerous retailers right in your neighborhood seeking to fund organizations like yours. Here are 72 retailers right in your neighborhood that want to help you raise money with $0 upfront cost for you! Instead of spending hours searching the Read more about 72 Retailers Who Will Help Your Non Profit Fundraise[…]

5 Tips for Getting Corporate Sponsorship for Your Nonprofit

Eighty eight percent of corporations give to charitable causes. Some steps to standing out and getting your share of these contributions include: developing a prospect list of warm leads, preparing a strong proposal, approaching a sponsor, and ultimately persuading them to support your organization. 5 Tips for Getting Corporate Sponsorship for Your Nonprofit: 1. Understand Read more about 5 Tips for Getting Corporate Sponsorship for Your Nonprofit[…]

8 Myths About Getting Corporate Sponsorship: TRANSCRIPT

18 YEARS AGO: I WISH SOMEONE TOLD ME THESE MYTHS WERE NOT TRUE! Myth 1: I don’t have sponsorship prospects Truth: Most all individuals, small business and organizations have sponsorship prospects. Ask your stakeholders and leadership to introduce you to prospects. Additional sources include your vendors and the retailers in your community who may want to develop mutually Read more about 8 Myths About Getting Corporate Sponsorship: TRANSCRIPT[…]