Glossary Of Corporate Sponsorship Terms

  These are some of the terms you may encounter as you develop your corporate sponsorship program:   Authentic Alignment Proposition: Anisha’s term for creating a natural and mutually beneficial opportunity for a sponsor to participate with and support your organization. Annual Report: Voluntary report issued by a foundation or corporation that provides financial data Read more about Glossary Of Corporate Sponsorship Terms[…]

Fund Your Small Business With Corporate Sponsorship: 10 Steps

Getting funding from corporations may be a great opportunity for your small business, but you can damage your brand if you do not go about it the right way. You want to develop a prospect list of warm leads, prepare a strong proposal, and approach a sponsor, ultimately persuading them to support your cause or Read more about Fund Your Small Business With Corporate Sponsorship: 10 Steps[…]

Attend Our Webinar On 4/27 And Up Your Sponsorship Game

REGISTER NOW Corporate sponsorship is transactional, and dare I say simplistic. If your organization, business, brand, or project can potentially advance the marketing and sales objectives of a corporation,  sponsorship could be a viable source of income. During my 18 years in this industry,  I’ve helped clients raise over $80 million dollars, from corporations including Read more about Attend Our Webinar On 4/27 And Up Your Sponsorship Game[…]

Innovation: Sponsors Tune Into eSports

eSports in the US is about to hit mainstream and with that comes a rush of corporate sponsorship opportunities. eSporting events are video game competitions in which players compete in front of live audiences. A calendar of some eSporting events can be found at and According to Warc, the international communications news hub, corporate sponsorship Read more about Innovation: Sponsors Tune Into eSports[…]

Dear Non Profit Organization: These Five Things Will Change Your 2016 Fundraising

It always seems impossible, until it’s done. – Nelson Mandela. Does your non-profit need to diversify your fundraising?  Corporate sponsorship remains a largely untapped financial resource for many organizations. Your nonprofit needs to diversify funding and corporations need to amplify their sales, marketing  and community presence. Your sponsorship prospects are closer than you think. Consider hosting a Read more about Dear Non Profit Organization: These Five Things Will Change Your 2016 Fundraising[…]

How to Write Sponsorship Proposals that CLICK!

When writing your sponsorship proposal, imagine having the good fortune of a face to face meeting with the CEO of Campbell Soup, Denise Morrison. How can you connect with this very busy executive in such a way that it clicks …

Writing report
that she’s so impressed with the opportunity your event offers Campbell Soup that she offers to put you in contact with her marketing people that day.

Your sponsorship proposal is all about winning over the decision maker the first time and each time thereafter. From gatekeeper on up to CEO, your written presentation is your sales pitch that may be reviewed time and time again as it makes it up the food chain. Each time it’s looked at, you have to make it grab the decision maker’s attention in such a way that it just clicks.

Here’s how to do it … […]

Two Sponsorship Seeking Strategies To Try

  by Anisha Robinson Keeys Sponsorship seeking is hard work–especially when you get rejected more than accepted. To be successful, you MUST  think expansively and be persistent. Consider these two strategies to increase your chances of success: Know what’s trending: According to, cannabis, chia, cider and coffee are among the industries that will dominate sponsorship contributions Read more about Two Sponsorship Seeking Strategies To Try[…]

Could Your School, Team, Organization Or Club Use A Rapid Cash Injection?

by: Sean D. Thornton Provided you are a tax‐exempt under 501(c)(3) recognized by the IRS, there are numerous retailers right in your neighborhood seeking to fund organizations like yours. For- profit organizations can partner with non-profits to enhance their efforts. “ As a parent of school age children, I participate in countless fundraisers for clubs, Read more about Could Your School, Team, Organization Or Club Use A Rapid Cash Injection?[…]